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Social Media Strategy Kit
Course Welcome
Overview of the course
How to use this course
Section 1 : An Introduction to social media
An overview of social media (1:15)
Benefits of social media for business
Features & benefits of Facebook
Features & benefits of Instagram
Features & benefits of Twitter
Features & benefits of LinkedIn
Quiz
Section 2: Social media strategy
What is a social media strategy
Create your business social media strategy: exercise
Section 3: Social media objectives
What is a social media objective
Social media objective example
Create your social media objectives: exercise
Quiz
Section 4: Identify your target audience
User personas
Create your user personas: exercise
Section 5: Social Media Content
Overview (1:19)
Content themes
Content planning
Section 6: Hashtags
What is a hashtag
Quiz
Hashtag: exercise
Section 7: Social media listening and monitoring
Overview of social listening (1:22)
Social media monitoring
Searching for keywords and search terms
Section 8: Social media engagement
Overview of social media engagement (1:32)
Engage with your target audience
Reviews and recommendations
Section 9: Social media analytics, reporting and data management
Understanding analytics and reporting (1:36)
How to report on your data and understand the analytics
How to report on your data and understand Facebook insights (7:41)
How to report on your data and understand Instagram insights (7:07)
How to report on your data and understand Twitter insights (5:57)
How to report on your data and understand LinkedIn analytics (5:18)
Quiz
Section 10: Crisis management
Overview (1:20)
Steps to managing a social media crisis
Final thoughts
Final thoughts
How to report on your data and understand Twitter insights
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